Branded Currencies - How a brand's own currencies contribute to loyalty

Because of their flexibility, branded currencies are a fantastic tool for brands and retailers to optimize performance and to respond directly to ever-changing consumer needs. “A successful branded currency strategy, such as that of Amazon, requires dedication, a strong focus on data, seamless customer experience and advanced personalization,” says Rocío Liébana, Managing Director of RL Consulting. Rocío is an expert in branded currencies and gift cards and advises companies across Europe on launching and managing such programs.